NAMM 2017: What You Need to Know

Posted on 13th January 2017 by

It’s that time of the year again; the time of the year where, if you’re a musician, you simply cannot escape NAMM! Maybe you’ve never heard of NAMM before, or maybe you are a seasoned NAMM-er, here’s what you need to know about this year’s NAMM 2017 show.

What is NAMM?

NAMM stands for National Association of Music Merchants, based in the USA it is a non-profit organisation focused gathering together like-minded retailers, manufacturers and distributers from across the world to promote and further the interests of musicians and the musical instruments industry in general.

So, the NAMM 2017 Show?

Yes, the famous NAMM show! This is the trade show spectacle that takes place once per year in California. Almost 100,000 people will attend the NAMM 2017 show, giving them the first look at stacks and stacks of new gear that will be launched over the coming months. All major brands will be in attendance with exciting announcements as to what we can expect from them next.

Bad news, however, the show isn’t open to the public – sorry!

NAMM 2017 – What to Expect

The most exciting trade show of the year begins in just under a week on Thursday 19th January and lasts until Sunday 22nd January. Between now and the end of the month we will be regularly updating this blog to help keep you in the loop with all the latest news and releases. In the meantime, here’s what we know so far and also what else to expect:

  • Ibanez: The 2017 Range – There’s a whole host of new guitars and basses; including some beautiful, beautiful finishes, more Talman models, a multi-scale RG Iron Label, and even a spectacular fretted AND fretless bass (picture below!!) more info soon
  • Fender: American Pro Range – The American Professional range from Fender is officially launched at NAMM this year, even though these guitars have been available for a short while already, they’re definitely still worth talking about more info >>
  • Squier: Offset Series – Uber-cool offset models now available at Squier price-point, what’s not to like? more info soon
  • PRS: Sonzera Amps – These look awesome! A gorgeous-sounding range of amps from PRS that we can’t wait to get our hands on. more info soon
  • Plus much more!

The Ibanez SRAS7-DEB; both fretted and fretless, there’s no doubt this is an absolute beast


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