Posted on 31st January 2019 by Callum
The global megastar, Ed Sheeran has teamed up with Lowden Guitars to build a series of high-quality, affordable acoustics. The announcement was made at this years NAMM show in Anaheim, California, where he gave a surprise performance and revealed the new brand.
Lowden has been making guitars for over 40 years and gained a great reputation amongst the industry’s high rollers. And, those rollers don’t get any higher than the man, who in 2017, broke the Spotify day one streaming record with over 13 million streams in 24 hours.
Over the years, George Lowden and Ed Sheeran developed a great friendship over a desire to give aspiring players access to quality instruments. Ed wanted to create something that encourages learning, progression and creation. And Lowden wanted to build it. So, the Sheeran by Lowden was born.
The series features eight models over two small body sizes, the ‘S’ and the ‘Wee’. Each design comes in a friendly size for young guitarists. Sheeran and Lowden developed the guitars together, using carefully chosen woods to deliver uncompromising tone and playability combined with innate beauty.
These guitars are based on the Lowden S Body and deliver an incredibly deep voice, despite its small size. The four guitars come with a selection of solid wood tops including Cedar and Sitka Spruce. They also feature an ebony fretboard. Furthermore, the range comprises of specifications incorporating a soundbox bevel, single cutaway body and an LR Baggs Element VTC pickup.
These little models are based on the Wee Lowden. It was originally developed by Lowden at the request of Gary Lightbody, frontman of Irish band Snow Patrol, who wanted to give Sheeran a gift. As with the S Series, it comes with Cedar or Sitka Spruce tops. And, either Walnut or Santos Rosewood back and sides. The tuners are chrome, while the bridge and fretboard are ebony.
Further to Lowden and Sheeran’s desire to encourage aspiring guitarists, they are also in the business of keeping things eco-friendly. In fact, the Sitka Spruce and Cedar used in the guitars come from the reclaimed wood of naturally felled trees.
So, if you know of some young whippersnapper with designs on becoming the next Edward Christopher Sheeran, then grab hold of one of his beautiful new guitars. You’ll love the shape of its body!
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Rich Tone Music Ltd is a company registered in England with company number 05285423 and VAT Number 870 3855 09